Check anchor text of backlinks
How to check and analyze anchor text of backlinks in Linkbox

Check anchor text of backlinks

Any experienced link builder knows that anchor backlinks work much better. Proper use of anchor relevance can help to promote even the most concurrent queries to the top of the search results. Some professionals hardly ever think of situations when unscrupulous publishers replace the key anchor with a 'safe' non-anchor text. But it happens quite often.

They see that the needed link is in place, but fail to notice that positions on important keywords are different. To prevent this from happening, LinkBox's tool has implemented a system of checking backlinks anchor text.

How can you check the anchor text of backlinks?

If you have not created a project yet, stop wasting time and start importing external links and run a backlink check right away.


How to import data from Search console into Linkbox

How to import data from Ahrefs into Linkbox

Click the Anchor list icon in the top right corner to go to the anchor list module:

check backlink anchor

What blocks does the anchor list module in the LinkBox service consist of?

Now, the first thing we would like to describe is the available filters that can be applied to anchors in the table:

check backlink anchor text
  1. The search in this module is available by several entities: the anchor, the donor page, and the acceptor page.
  2. Filter by backlink campaigns. All campaigns with at least one backlink are available for filtering.
  3. Filter by link type. Here are types that are currently available: "href" (a normal link), "image" (a link inserted in the image), "hreflang" (a link in multi-language tags), "canonical" (a link in the canonical tag), "text" (a reference to the domain of the website without an active link).
  4. Filter by backlink attributes. You can also filter by all major attributes (dofollow, nofollow, ugc, etc).
  5. Filter by a crossover with crawlers. Google Search Console, Ahrefs, and Temporary crawlers are available by default. Temporary is used for any crawlers other than Console and Ahrefs. You can also filter by "Not in folders" value to display those links that do not cross with any of the crawlers.
  6. Filter by indexing in Google. To obtain the data needed for this filter, you need to run an index check.

Now, let's analyze the chart of backlink dynamics and relations:

check backlink anchor text

On the left is the chart of backlink dynamics. Here, the date of backlink detection by the crawlers is the same as the date of backlink creation. Based on this chart, we can talk about the uniformity of links building and the presence of link explosions.

To the right are the backlink relations on your backlinks:

  • by the donor page availability for indexing;
  • by link type;
  • by indexing status;
  • by link attributes.

Anchor list module is based on the anchor table. Let's see what data is displayed in it:

check backlink anchor text
  1. The summary information on the number of unique donor pages, root domains, and anchors.
  2. The data in the table are grouped by anchors of backlinks
  3. The donor page for this anchor
  4. The donor page indexing status
  5. Crossing with any of the crawlers
  6. The link campaign the anchor donor page is in
  7. Acceptor page
  8. Link attributes
  9. Link type
  10. The export button

Some ideas for analyzing backlinks anchor texts

Anchor list opens up many possibilities for analyzing your anchors from different angles. Below are some potential segments for analysis:

  • The analysis by the indexed links. If you choose to filter by indexing, you will be able to analyze only indexed anchors that the search engine knows about.
  • Anchor analysis in Google Search Console. It would certainly be useful to analyze anchors that got into the console and are taken into account for your website ranking.
  • The analysis of the indexed anchors that entered the Google Search Console. If the link is in the console but is out of the index, it will most likely get out of the console too. But if a link is indexed by a search engine, but does not get into Google Console, for one reason or another, it might not be taken into account by the search engine algorithm.
  • The analysis of dofollow links only in the index or Google Search Console. It seems reasonable to place positions on these anchors in search results. And, given that Google Console data contains the date when the link was taken into account, you can compare the dynamics of before/after positions. This will help you understand what links really affect the position of your website, which, in turn, will help to scale the result.

These are just a few ideas that you may use. Generally, by using the anchor list module, you can fully control your backlinks and get a stable result from the promotion. And if you want to learn more about the functionality, we recommend watching the following video: